Case Study

Launching a Modern Fashion Brand with Purpose

A Digital Campaign Study for Antara Allure

Live Site

The Challenge

Launch a new modern modest apparel brand based in NYC with a focus on handmade, sustainable fashion.

100%
Custom Built
3x
Sales Growth
95%
Mobile Orders

Homepage showcasing the brand's modern aesthetic

Collection page featuring sustainable fashion pieces

Alternative view of the collection page layout

Detailed product view with sustainable materials highlight

Streamlined shopping cart and checkout process

Mobile-optimized shopping experience

Brand story and sustainable fashion mission

Personalized customer account interface

Our Approach

Brand Development

  • Created brand strategy
  • Designed visual identity
  • Developed brand guidelines

Digital Platform

  • Built custom e-commerce website
  • Implemented inventory management
  • Created smooth checkout flow

Marketing Strategy

  • Developed launch campaign
  • Created product photography
  • Designed social media assets

The Results

  • Successful brand launch with strong visual identity
  • Fully custom e-commerce platform with seamless mobile experience
  • Integrated inventory and order management system
  • 95% of orders coming through mobile devices
  • 3x sales growth in first 6 months
  • Strong customer retention and repeat purchase rate
wavedepth helped establish Antara Allure's brand identity in the modest fashion space. Their creative direction and attention to detail made our launch a remarkable success.
— Farzana Antara , Founder

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