Case Study

Building Power Through Accessible Rights Education

A Digital Campaign Study for CAIR-Florida

The Challenge

Muslim Americans faced daily discrimination. Many didn't know their legal rights. Most couldn't access the resources to protect themselves. CAIR-Florida needed to change this. But first, they needed funds to create accessible educational materials.

80%
Goal Reached
75%
Mobile Donations
60%
Engagement Increase

Campaign hero image showcasing community impact

Social media assets highlighting community stories

Digital-first campaign framework in action

Campaign performance and community engagement metrics

Long-term impact and sustainable systems created

Our Approach

Center Community Stories

  • Turned legal concepts into real-life scenarios
  • Featured stories about flying, driving, housing, and workplace rights
  • Let community members tell their own experiences

Digital-First Framework

  • Chose LaunchGood platform for its Muslim community reach
  • Timed the 30-day campaign during Dhul-Hijjah
  • Created mobile-optimized content in multiple languages

Sustainable Systems

  • Developed tiered donation levels tied to community values
  • Built shareable social media toolkits
  • Created templates for future campaigns

The Results

  • Raised $8,085 in 30 days
  • Secured two major donations ($5,000 and $1,500)
  • Reached 50,000+ community members
  • Created reusable campaign templates
  • Established new donor relationships
  • Resources still used by CAIR-Florida today
This campaign proved something crucial: when we make rights education accessible, communities build power. The same principles that helped Muslim Americans understand their rights can help drive change across communities.
— Imam Abdullah Jaber , CAIR-Florida

Ready to Create Impact?

Let's discuss how we can help you achieve your mission and create lasting change.