Case Study
Building Power Through Accessible Rights Education
A Digital Campaign Study for CAIR-Florida
The Challenge
Muslim Americans faced daily discrimination. Many didn't know their legal rights. Most couldn't access the resources to protect themselves. CAIR-Florida needed to change this. But first, they needed funds to create accessible educational materials.
80%
Goal Reached
75%
Mobile Donations
60%
Engagement Increase
Campaign hero image showcasing community impact
Social media assets highlighting community stories
Digital-first campaign framework in action
Campaign performance and community engagement metrics
Long-term impact and sustainable systems created
Our Approach
Center Community Stories
- Turned legal concepts into real-life scenarios
- Featured stories about flying, driving, housing, and workplace rights
- Let community members tell their own experiences
Digital-First Framework
- Chose LaunchGood platform for its Muslim community reach
- Timed the 30-day campaign during Dhul-Hijjah
- Created mobile-optimized content in multiple languages
Sustainable Systems
- Developed tiered donation levels tied to community values
- Built shareable social media toolkits
- Created templates for future campaigns
The Results
- Raised $8,085 in 30 days
- Secured two major donations ($5,000 and $1,500)
- Reached 50,000+ community members
- Created reusable campaign templates
- Established new donor relationships
- Resources still used by CAIR-Florida today
This campaign proved something crucial: when we make rights education accessible, communities build power. The same principles that helped Muslim Americans understand their rights can help drive change across communities.
— Imam Abdullah Jaber , CAIR-Florida
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