Case Study
CAIR Florida
Building power through accessible rights education
The Challenge
Muslim Americans faced daily discrimination. Many didn't know their legal rights. Most couldn't access the resources to protect themselves. CAIR-Florida needed to change this. But first, they needed funds to create accessible educational materials that could reach community members across the state.
The Results
A 30-day campaign that exceeded expectations.
Campaign Outcomes
- Raised $8,085 in 30 days
- Secured two major donations ($5,000 and $1,500)
- Reached 50,000+ community members
- Created reusable campaign templates
- Established new donor relationships
- Resources still used by CAIR-Florida today
Our Approach
Center Community Stories
Turned legal concepts into real-life scenarios that resonated with everyday experiences. Featured stories about flying, driving, housing, and workplace rights, letting community members share their own experiences and connect with the campaign's mission.
Digital-First Framework
Chose LaunchGood for its Muslim community reach. Timed the 30-day campaign during Dhul-Hijjah for maximum impact.
Multilingual Content
Created mobile-optimized content in multiple languages to reach diverse communities.
Sustainable Systems
Developed tiered donation levels tied to community values, making giving meaningful at every level. Built shareable social media toolkits and created templates for future campaigns, ensuring long-term impact beyond this single effort.
Campaign Materials
Visual assets created for the Dhul-Hijjah campaign.
Ready to Launch Your Campaign?
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