Case Study
ISLA Dhul Hijjah 2026
10 Days. $10 a Day.
A rapid fundraising campaign system for the Islamic Schools League of America: strategy, Bloomerang emails, Bloomerang Fundraising setup, P2P activation, social graphics, and campaign creative.
The Challenge
ISLA needed a Dhul Hijjah campaign that could launch quickly, speak to Islamic school urgency, and work across email, social, board outreach, and peer-to-peer fundraising. The team had strategy pressure, a short religious giving window, and a CRM transition happening at the same time.
The campaign also had to work inside Bloomerang and Bloomerang Fundraising without creating extra operational drag. Donation pages, emails, personal fundraising pages, and board outreach all needed to feel like one coordinated campaign.
We built the campaign infrastructure, the public-facing creative, and the handoff workflow so ISLA could move fast during a short giving window while keeping the team organized.
What We Built
A complete ten-day campaign delivery system, from public creative to CRM hygiene.
Campaign Results and Attribution
The post-campaign dashboard gave ISLA a client-ready view of daily gifts, pledge context, email performance, creative outputs, and CRM attribution cleanup. After final review, the remaining Ayman Elezabi and Uzma Syeda transactions were tagged to the Dhul Hijjah campaign, along with a new May 30 Qgiv gift found in the latest refresh.
The Campaign System
The front end looked like a polished giving campaign. Underneath it was a production hub, an email build pipeline, Bloomerang Fundraising setup, and an organized handoff system.
Bloomerang Email Sequence
Each email was built for the actual editor, not as a flat screenshot. We used native Beefree/Bloomerang modules wherever possible so ISLA could edit copy, buttons, and sections later.
Peer-to-Peer Activation
Board members and supporters needed a clear path to register a personal fundraising page, set a $1,000 goal, and share a message that sounded like them. We created a separate public setup page with steps, headshots, and custom outreach copy.
Suggested goal for each personal fundraising page.
The setup page gave board members a simple path: choose their profile, register, then copy a warm personal fundraising message.
Timeline
Need a campaign system, not just campaign assets?
We build the strategy, creative, automation, and handoff structure that lets a small team launch with confidence.
Social and Creative Assets
The campaign used a disciplined navy, gold, and light-blue system across Instagram carousels, WhatsApp graphics, donation page art, and campaign hub assets.